Stop guessing what
content works.

We make ads based on insights from $300M+ in ad spend. We know the formula for what converts.

See the work

The brands we've worked with

Script, create, test, repeat.

Script

Every ad starts as a brief: customer profile, problem, solution — built from your account's data.

Customer profile

Problem

Solution

Hooks

Shoot & edit

Creators shoot. We cut every take into hooks, bodies and CTAs, ready to mix into new variants.

Timeline

Cuts

Clip 1
Clip 2
Clip 3

Test

Every cut ships to your account. We read the numbers, then double down on what wins.

$30 CAC

2.9x ROAS

1.8% CTR

Publish

Over $20 million
spent on our ads.

Scripted, cast, shot and edited to sell, not to win awards. Every one ran on a real account on real money.

  • Poster frame for a Hyro ad
    Hyro

Intelligence behind every ad.

Performance analysis

Every frame scanned — faces, product, text, and the heat that holds attention.

A HYRO ad frame under analysis
  • Hook0:00–0:02 · close-up + question
  • Scenes7 cuts · fast open, slow proof
  • On-screen text4 overlays read verbatim
  • Retentionattention dips at 0:11
  • Emotionproblem → relief
  • Offersurfaced at 0:19

Retention

dip · 0:11

Worked with and strategised for

Competitor analysis

Every competitor ad tracked — what they launch, what they scale, what they kill.

Your brand92
Competitor A61
Competitor B48
Competitor C33

Customer intelligence

Reviews, Reddit, Amazon and the research — cycled into your brand's brief, constantly.

  • Amazon

    Bought it twice already. The sachets go everywhere with me.

    Reddit

    r/AusFitness keeps recommending the raspberry one.

    Reviews

    Wish I'd found this before last summer.

    Research

    2026 RCT: electrolytes and sustained focus.

    TikTok

    Comments asking where to buy, 214 times.

    Amazon

    Subscribed after the first box. Easy.

HyroCase study

2.3x cheaper
acquisition.

One standout ad brought Hyro's cost per customer from $70 down to $30 — part of a body of work they've put over $1 million behind.

CAC before$70
CAC on the standout ad$30

$70CAC

$1M+spent with us

Let's chat.

Tell us where you're at. If you're a fit, you pick a time on the spot. Either way we'll be in touch within a day. Thirty seconds, no pitch.

  • Briefed off $300M+ in verified DTC purchase data
  • A plan you keep, whether or not we work together

Book your strategy call

20 minutes. You leave with a plan either way.

1/2
What do you spend on Meta a month?

One tap. Name and email next.

Questions you should ask

What exactly do you make?

Creator ads, statics, hooks and variants — scripted, shot and edited by us, delivered to your ad account ready to launch. New work ships every week, built from what your account's data says is working.

Who is this for?

Brands already spending meaningfully on paid social, with a media buyer in-house or at an agency. If your bottleneck is creative volume and quality — not budget — this is built for you.

Do you run our media buying?

For a select group of brands, yes. Our media buying is bespoke — reserved for the brands we want to get properly hands-on with. For everyone else, we deliver the creative and work alongside your media buyer.

How do you know what will work?

We don't guess. Every brief is built from your account's performance data, customer research and competitor tracking — backed by the purchase data behind thousands of ads we've already run.

How fast do we see work?

First drafts are in your hands within 48 hours of the strategy call, and a steady weekly rhythm of new ads follows from there.

What do you need from us?

Access to your ad account, your product, and whoever knows the brand best. We handle the scripting, creators, shooting and editing — you stay in approval, not in production.